Search Engine Optimization

Internet marketing, another term for online marketing, is the process or technique of promoting a business, brand, product or services online. Internet marketing is a broad concept which includes various techniques like Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Content Marketing, Email Marketing and more...

Digital Marketing refers to any marketing or promotions done using a digital medium which includes not only the internet but also mobile phones and other means. Digital marketing is done online using various channels like search engines, social media, paid ads, etc. or via offline channels like LED hoardings, televisions, signs, and more...

If you analyze your business' niche online whether it is a wedding planning firm, an eatery, a tourism business or any other, people are continuously browsing the internet for every service, and you can safely assume that your competitors are already there.

Apart from this, other crucial reasons for taking up internet marketing are:

• To increase your website's visibility and traffic.
• To provide customers with a virtual office that they can connect to 24/7
• To get measurable and highly trackable results of marketing campaigns
• To reach customers directly when and where they are looking for the products or services similar to yours

The prominence of our services lies in how we can offer tailored services to all our clients. Irrespective of what marketing budget you have set, we will help create an effective digital marketing strategy within it and optimize your investment as well as generate maximum benefit.

SEO or Search Engine Optimization is a carefully crafted mix of on page and off page activities, which when done right, help improve search engine rankings for the website and also bring in qualified traffic to the website.

SEO is no more a luxury that it used to be a few years ago. There is a lot of competition out there in the online world and to get you noticed, a robust SEO strategy is indispensable. Generating leads and expanding your reach are directly proportional to SEO. Following are some more reasons why you need SEO:

• To help rank your website higher in search engines
• To direct qualified traffic to your website
• To increase your domain authority and goodwill
• To build trust and credibility
• To reach a local audience with local SEO marketing
• It is a long-term strategy that does not wither away if you stop spending on it
• It is highly trackable and measurable

Google Ads or Google Adwords is Google’s advertising platform where advertisers bid on keywords or impressions for their ads to appear on Google Search and Google's Partner websites. Popularly known as Pay Per Click ads, there are different types of ads that we can run for your business on Google Adwords - Search Ads, Display Ads, Remarketing Ads, App Download Ads, YouTube Ads, Call Only Ads and more.

We have helped numerous businesses increase their ROI by developing an effective Google Ads campaign. These ads work for any business or industry. Following, according to us, is why every business needs Google Ads:

• It's scalable and highly flexible
• It’s faster in getting your business in front of your prospective customers on search engines.
• It takes over SERP’s
• Better conversion rates
• Works in sync with your SEO and other marketing campaigns

A branch of internet marketing, Social media marketing or SMM is focussed on creating and sharing content on all or selected social media platforms. This helps in maintaining a dialogue with your audience via a more personal channel in comparison to Google Ads or SEO. Social Media Marketing is highly flexible and is different for every business based on how their brand wants to talk to their audience. This type of marketing can be done in two ways- social media posts and social media ads. We offer both to our clients.

To brief it in one line - 'Because everyone is there!' A person might not be actively looking for something, but they are always on social media. This gives you an excellent opportunity to communicate with your audience.
If that doesn't convince you, here are some strong reasons why:

• To increase engagement and build a personal relationship with your audience
• To increasing website traffic
• To drive conversions
• Increase brand awareness
• To Create a brand identity and positive brand association