TikTok is a social media platform based on the ability to make, watch and share videos ranging in length from 15 seconds to 3 minutes. It was launched in 2016 by the parent company ByteDance (legally domiciled in Cayman) and ever since has been picking up popularity for the variety of communities and influencers on TikTok.
The TikTok algorithm works by using video likes, comments, shares, and rewatches to direct videos to a certain audience. It can also be affected by the audio, hashtags and caption keywords used in the videos. Additionally, the algorithm recognizes the user’s activity e.g. search history and “not interested” feedback. This is why no two For You pages are the same.
Some things that don’t affect the virality of a video are the follower count of a user or if they have had previous viral videos.
TikTok is a platform that has actively made it easier for businesses to connect with their customers and show products in new light. Many startups on Tiktok post content about the process of creating their products, their team, what the product does and how it is presented when delivered or bought in store.
There are several hashtags for businesses on TikTok with the hashtag #smallbusinesstiktok gathering 27.8 million views across the entire platform making it easier for small businesses to grow and audiences to find them.
According to Hypetrace, there are no famous or recognizable influencers based in Cayman which would make it easier for businesses to step in and promote themselves.
There is also a function on TikTok when enabled, followers can text accounts making it much easier for communication between businesses and their audience.
Depending on what your business provides, there are many different things you can do to promote your business. However, in Cayman, ads on TikTok are unavailable so businesses have to be creative when promoting themselves online.
If you have a service based business, you can show what is included when someone purchases your services and what makes you different from other brands. While if you have a product based business, you show what the products look like and how much effort is put into each one.
A bonus to being in Cayman and creating content is that local videos and content have higher chances of coming up because not many people on the island post regularly or even post at all.
At Netclues, we can come up with a strategy to boost interaction with posts and gain more purchases from online. We can also assist in networking your business with other Caymanian creators and train our staff to better aid you in gaining customers. With the use of hashtags and sharing, we will help you become better known around Cayman.
We want to help you be recognized among the crowd!
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Internet marketing, another term for online marketing, is the process or technique of promoting a business, brand, product or services online. Internet marketing is a broad concept which includes various techniques like Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Content Marketing, Email Marketing and more...
Digital Marketing refers to any marketing or promotions done using a digital medium which includes not only the internet but also mobile phones and other means. Digital marketing is done online using various channels like search engines, social media, paid ads, etc. or via offline channels like LED hoardings, televisions, signs, and more...
If you analyze your business' niche online whether it is a wedding planning firm, an eatery, a tourism business or any other, people are continuously browsing the internet for every service, and you can safely assume that your competitors are already there.
Apart from this, other crucial reasons for taking up internet marketing are:
The prominence of our services lies in how we can offer tailored services to all our clients. Irrespective of what marketing budget you have set, we will help create an effective digital marketing strategy within it and optimize your investment as well as generate maximum benefit.
SEO or Search Engine Optimization is a carefully crafted mix of on page and off page activities, which when done right, help improve search engine rankings for the website and also bring in qualified traffic to the website.
SEO is no more a luxury that it used to be a few years ago. There is a lot of competition out there in the online world and to get you noticed, a robust SEO strategy is indispensable. Generating leads and expanding your reach are directly proportional to SEO. Following are some more reasons why you need SEO:
Google Ads or Google Adwords is Google’s advertising platform where advertisers bid on keywords or impressions for their ads to appear on Google Search and Google's Partner websites. Popularly known as Pay Per Click ads, there are different types of ads that we can run for your business on Google Adwords - Search Ads, Display Ads, Remarketing Ads, App Download Ads, YouTube Ads, Call Only Ads and more.
We have helped numerous businesses increase their ROI by developing an effective Google Ads campaign. These ads work for any business or industry. Following, according to us, is why every business needs Google Ads: