10 High-Performing Google Display Ad Sizes for the Cayman Islands you must know
If you are considering Google Display Ads in the Cayman Islands for your company’s online advertising campaign, chances are you’ve come across (and probably clicked on) display ads of varied sizes while scouring the internet.
But, which is the right banner size for your ad when you are running a Google Adwords campaign in the Cayman Islands?
How can you best optimize it for higher conversion rates?
There is no one-size-fits-all ideology in marketing, which undoubtedly extends to Display Ads too. A score of ad sizes are available, and it is only normal to get lost in the maze and lose a lot of money before making some while discovering the best fit.
Most Popular Google Adwords Display Ad Sizes
- 728 x 90 – Leaderboard
- 300 x 600 - Half-Page
- 336 x 280 - Large Rectangle
- 970 x 250 - Billboard
- 300 x 250 – Medium Rectangle
- 580 x 400 - Netboard
- 320 x 100 or 320 x 50 - Mobile Banner
(Not available for desktop/tablet.) - 468 x 60 – Banner
- 250 x 250 - Square
- 970 x 90 - Large Leaderboard
- 160 x 600 – Wide Skyscraper
Google’s Top Performing Display Ad Sizes
According to Google’s guide, below listed display ad sizes have been the top performers for most advertisers:
728 x 90 - Leaderboard: Place this ad above the main content or on the forum sites for the best result.
336 x 280 - Large Rectangle: To optimize this ad size, place it within text content or at the bottom of articles.
300 x 250 - Medium Rectangle: Like the large rectangle ad, this ad size works well when placed within text content or at the bottom of articles.
320 x 100 - Large Mobile Banner: This mobile ad size is more effective because it provides twice the space of the standard mobile leaderboard.
300 x 600 - Half Page: Google reports that this is one of the fastest-growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes.
Which Display Ads Worked Best for us?
According to SEMRush, leaderboard ads are used more than any other ad size, closely followed by the “medium rectangle” (300 x 250), and for all the right reasons. These ad sizes are massively popular because they give the advertiser space to display the message aesthetically.
The Digital Advertising Specialist at Netclues, who has managed a portfolio of 150+ clients - Megha Mehta says, “Rather than designing your creative in all the banner ad sizes, you can focus on just 4 dimensions to cover over 80% of global display ads inventory. After all, it’s about working smart and investing your time where the money is. It has worked above expectations for all my clients.”
Below are the 4 top-performing display ad sizes:
- Desktop: 728 x 90 | 300 x 600
- Mobile: 300 x 250 | 320 x 100
Bonus - 468 x 60 is one of the most underrated ad sizes. It helps drive excellent visibility.
Technical Requirements
TYPES & ACCEPTED FORMATS
| Sr. No. | Ad Types | Accepted Formats |
|---|---|---|
| 1 | Static |
- JPEG - JPG - PNG - GIF (one slide) |
| 2 | Animated |
- GIF - HTML5 - AMP HTML |
| 3 | Interactive |
- HTML5 - AMP HTML |
Additional Ad Types
Responsive Display Ad - As the name rightly suggests, it automatically adjusts its size to fit into the ad space available on the GDN (Google Display Network). To run this type of ad, you must set the channel type to ‘DISPLAY’ for the campaign.
Lightbox Ad - This ad is usually smaller in size but when a user clicks or hovers over the ad, it expands in size and everything around is dimmed giving it a lightbox effect. This is also how it got its name.
Dynamic Remarketing Ad - This ad allows you to target your website visitors effectively. Google creates the ad dynamically and allows you to include elements like price, image, and text of your choice based on your website visitor’s behavior.
Related Blog: Marketing Strategies For Companies & Agencies In The Cayman Islands
SIZE & DURATION
The size of any display ad, whether static or interactive, must not exceed 150 KB. If you are creating an interactive or animated ad, the duration must be 30 seconds or shorter.
FRAMES
A GIF ad with multiple slides must be slower than 5 frames per second, which can go to up to 20 frames per second in the flash ad.
You must ensure to set the clickTAG variable in your Flash ads.
BONUS TIP
While the impact of interactive and animated ads is much more than static ads, the websites accepting static ads are more.
Choose the ad type carefully considering the end-user and try to make your ads as engaging as possible.
Jay Mehta is the Internet Marketing & Sales Executive at Netclues for over a decade. Jay has been a marketer, content writer, blogger, advertiser, project manager and a knowledge base for several business in the Cayman Islands and he has had many publications in the industry.
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