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24 April 2018

7 Marketing Ideas To Increase Leads For Your Cayman Real Estate Business

Buyers are increasingly turning to the internet when hunting for a house or commercial property. An online presence can enhance your “offline” marketing strategy and help you stand out among the competition. It’s no longer necessary to rely on traditional forms of advertising in the Cayman Islands. Take advantage of the online and social media platforms than can help build your real estate business today!

Below are some real estate marketing ideas that will help you attract new business and get out in front of the competition.

Search Engine Optimization

Search Engine Optimization (SEO) uses keywords to ensure your business shows at the top of search engine results pages. The keywords are those used by consumers to find you, and are used by such search engines as Google and Bing. SEO simplifies the website structure and helps direct viewers to your site.

A Mobile-friendly Website

Considering the growing trend of mobile phone use - with mobile phones now accounting for more than half of all website searches worldwide, optimizing your website for mobile viewing is critical. Better yet, create a mobile app that can be accessed offline.

Claim Your Business Listing

If you haven’t already claimed your business listing, do it right away! The free listing will enhance your online visibility and make it easier for viewers to reach you as they search for a local real estate business. Make sure all of your information is accurate and up to date.

Create a Virtual Walkthrough

Give consumers the opportunity to take a virtual tour of your property listings. Upload a high-quality panoramic video of the properties listed. This will not only be an immersive experience for the consumer, but will also enhance your credibility.

7 Marketing Ideas To Increase Leads For Your Cayman Real Estate Business
7 Marketing Ideas To Increase Leads For Your Cayman Real Estate Business

Take it to Social Media

You are missing out on reaching a lot of prospective customers if you are not on social media. Register on all of the major social media platforms (like Twitter, Facebook, Instagram, Pinterest, etc.) to communicate with your target audience and promote your listings by posting attractive photographs. It is an effective way to reach out to a large number of people quickly and easily. ViralPep is a recommended platform for handling and scheduling all your social media postings from one platform.

Hire a Professional Photographer

One bad photo of any property is enough to make the customer lose interest. The way you present a property on the website or mobile app helps drive customers to your business. Hire a professional photographer to ensure you get the high-quality images needed to attract buyers and sell properties.

Create Great Content

Content marketing is important! To make the most of your website, add a blog section and upload blogs featuring your highlighted listings, news related to the real estate industry or use as a space to answer home buyers’ questions.

It’s time to move in sync with today’s digital marketing strategies that are effective and budget-friendly. Our team of experienced professionals will help you build marketing strategies that will expand your reach and enhance your business. Let’s talk today!

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Written by Jay Mehta

Jay Mehta is the Internet Marketing & Sales Executive at Netclues for over a decade. Jay has been a marketer, content writer, blogger, advertiser, project manager and a knowledge base for several business in the Cayman Islands and he has had many publications in the industry.

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