Google My Business is one of the most effective and free tools to advertise your business. But what if you find out your Google My Business profile is suspended?
Keep calm and keep reading.
In detail, we will discuss suspensions, their types, and the reasons that led to the suspension.
Have you ever searched for a business on Google? Sure that you would often do it. As results are displayed, you will notice a section on the right side of the screen with an introduction of the business, its timings, location, customer reviews, and rating - this is Google My Business profile.
For many businesses that do not have a marketing team or a marketing budget, Google My Business is a free service and easy-to-use tool to manage a brand’s online presence.
Did you know around 64% of people will find your contact details by using Google My Business? And since this data is accurate, in the future, the number will only rise.
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As mentioned above, Google My business is an ideal and free of cost marketing tool for small businesses and start-ups. Large organizations too use the same as having a Google My Business profile helps a business gain more visibility.
When you create a Business Profile, the process is similar to adding a place on Google Map. Now you should know that anyone (a stranger or an automatic listing generator) can do that.
To prove the organization is legitimate, Google will verify the business name, location, and category. Once its authenticity is confirmed, it will create a Business Profile for the location. Once the profile is live, people will find, search, stumble upon (your) business profile. They will be able to call, post pictures of the services/products/location, and rate & review the business.
Google My Business is nothing short of a genie, obviously granting more than three bene’wishes’ (benefits+wishes). It can do wonders for the business, be it a startup, small, medium, or large enterprise.
We rightly called it a genie, don't you agree? If you are a start-up, small or medium business with little to no marketing or online advertisement budget, Google My Business can do wonders for you!
All is treading smooth; your business is getting views and calls from customers; suddenly, you come to know that Google has suspended Google My Business profile.
Why did it happen?
What to do next?
Questions like these will come flooding!
We will address it below!
Before we list the reason for profile suspension, let’s know more about the types.
Although the business is suspended in the “soft suspension,” your listing will still pop up in the search results. You can reclaim and re-verify the listing with a new Google Account. Nowadays, these soft suspensions have become rare.
The “hard suspension” will remove your business listing for the search results. This will require you to follow Google protocol and wait since it takes time, and patience becomes a friend.
There can be multiple reasons leading to the suspension. Google decides to suspend your business listing because they respond to several red flags related to suspicious activity and violation of any policy/ regulations.
The perplexing bit is that Google will not tell you why it suspended your business listing. Here are some reasons that may lead to it.
If any of the below information changed within your listing
The Primary category is a high-risk industry since it attracts many commercial disputes and legal restrictions—for example, lawyers, plumbers, HVAC, locksmiths, rehab centers, etc.
If your address violates the Google policy
Although it will be difficult to zero down on one reason that causes your Google My Business suspension, those mentioned above are common; you can go through them to get the idea of what might have led to the profile suspension.
Don’t let the world crash down on realizing a sudden suspension of Google My Business profile. Although we know you are self-sufficient in figuring how to get your business back on Google, it can get overwhelming.
You can have a team to back you up in times like these; meanwhile, you can focus on your business and customers.
Netclues will get your business listing up in no time. The professionals will go to the bottom of the reason and find out why the listing was suspended in the first place by getting in touch with Google and working out the entire process.
It's excellent cog work.
Netclues with years of experience can help you build a lucrative Google My Business Profile. From writing SEO-centric business descriptions to getting them verified and optimizing them for maximum visibility, our team of experts does it all!
Boost your ranking and let your business be positioned on the first page of the Google search result page.
Get in touch today!
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