What is that one thing that every other individual on social media sites like YouTube wants?
The answer to this is straightforward. The primary objective of setting up an account on social media is to connect with others and share content, be it informative, creative or technical. Every user wants to build an audience for themselves and create an influence on them.
For anything to be influential, it has to have a unique identity to which people can relate and go on to become a promoter of that identity.
Since many fishes exist in this vast sea of social media, it becomes difficult for creators and users to carve a niche for themselves. Sometimes users also face duplication of their content which dilutes their efforts to mark their presence.
YouTube has come up with a solution to this problem which is literally “unique.” Yes, Google’s most used social media platform is introducing YouTube Handles.
A handle, in standard terms, refers to a unique name that helps people on social media platforms identify and differentiate users from each other. YouTube handles are a new way for people to find and connect with creators and each other on YouTube.
Let’s understand how handles are perceived in the social media ecosystem. Social media handles are individual usernames chosen by the users to create a unique identity. These handles are users' online addresses on social media.
On Social media, three terms are used synonymously by the users. The first one is the social media handle, typically initiated by the “@” sign to simplify the process of searching and tagging users, creators, and brands.
The second is the username used as a credential to sign in to an account, and the third is the display name shown on the platforms when you engage with other accounts.
Youtube will be rolling out the handles to all users gradually.
YouTube automatically converts your URL into your handle if you have a custom URL.
If your desired handle is available or you accept a suggestion from YouTube, click confirm selection to change your handle.
YouTube reserves the previous handle for 14 days for users to return to their handle if they want.
Note: Users have up to November 14, 2022, to select a handle, or YouTube will automatically assign a handle to the users.
Don’t worry; you can still change your handle at any time by following the above process.
YouTube is keeping handles accessible for everyone and removing the 100 subscriber eligibility threshold that applied to custom URLs.
Since YouTube allows multiple channels to have a similar name and have now rolled out handles that will be unique, a lot of users will not be able to get their desired handles. This will lead to confusion and divert audiences to different channels before landing them on the channel they want to visit.
Users on social channels such as YouTube are looking to monetize their ability to deliver their skills. Handles make it effortless for people to discover a creator's content and engage with their favorite brands. Just like YouTube, Netclues can also streamline the process of helping you increase your audience engagement and generate leads & revenue through social media marketing.
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