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26 October 2018

Revamp The Marketing Campaign Of Your Financial Company In The Cayman Islands

Among the many creative marketing ideas for businesses, make use of the most straightforward yet helpful ones for your banking and financial institutions to get new customers. Social media marketing and online advertising can change the landscape of customers’ engagement with your product/service. Here are some proven techniques that can help:

Email marketing:

Conventional yet effective, email marketing is a tactic to market any brand or product directly. In case of gathering customers for banking and financial services; building credibility, initiating the personal relationship and call to action is essential. With email marketing, you can highlight important aspects of your services persuasively and provide a direct link to your potential customers to get in touch with your financial intermediary.

Making use of the signage:

Haven’t you heard about seeing is believing? Visual adverts generally retain in the prospects’ minds more than any other form of adverts. Make your visual adverts precise and to the point to improve your advertising game. Signage works well as a marketing idea for a finance company as you can put across the message in an attractive way, reaching the target audience attending a specific event, visiting a geographical location, etc. This is a great idea to promote the latest loans or promotions that your financial institution has to offer. Statistics show that one in five customers make a purchase based on the persuasive digital signage and visual marketing. It is also noted that 80% of the brands have seen a visible increase (33%) in sales due to appealing digital signage.

A Modern Website:

A website is your virtual office that represents your business 24/7, answers questions your prospective clients might have and establishes a direct communication line between you and a potential client. In today’s world, where people ‘Google’ a business/organization/service before they even make a decision to pay a visit or engage in the services, it is crucial for institutions to have a modern, easily navigable and updated website. A website is your best marketing tool in the online world to convert a prospect to a lead.

On the website, you may showcase your services, collect customer testimonials and reach more audience. This helps in building credibility and increases viewers' engagement, essential to boost sales revenue. Create a system to make online payments through your website, this will help in gathering people from distant locations to use your banking and financial services with the reliability that their money and financial information is in safe hands, hence increasing the potential of them using your services in the near future as well.

Revamp The Marketing Campaign Of Your Financial Company In The Cayman Islands
Revamp The Marketing Campaign Of Your Financial Company In The Cayman Islands

Use Attractive Graphics:

Make use of attention-grabbing graphics to keep your message in your potential and existing customers' minds. This increases the tendency of them approaching your financial institution whenever they need a service of this kind. Make sure that the graphics flow with the campaign and the brand guidelines. Use flyers, brochures, newsletters and business cards, etc. to encourage getting in touch with your support representatives and build a connection with the untapped market segments.

Search Engine Optimization and Google Ads:

Make use of Google ads and inbound marketing with SEO friendly content to make sure that whenever someone ‘Googles’ for a keyword related to the services you provide or relates to your organization, your website ranks high (preferably on page#1) of search engines. Search engine marketing is a pocket-friendly way to grab customers as, according to research, most people do not go even to the second page of Google to continue their search on the internet.

Guerrilla Bank Marketing:

A little unconventional but guaranteed to make a statement if your financial institution is as bold as this marketing tactic is! Use social media posts encouraging a call to action, Facebook events creation, live sessions on Instagram and creative hashtags to make your posts visible among the target market segments. Hit the billboards in a neighborhood or partner with students from local colleges and universities as the student base is an injection of new blood to the labor market and have a higher potential to use the financial services provided by banks and other financial intermediaries.

Netclues is a digital marketing and web development company that can help you achieve your marketing goals. Equipped with Google, Bing, and Hubspot certified professionals who are capable of creating high-quality content for your social media posts, emails and blogs; creative visualization and informative yet persuasive marketing strategies, they can take your digital marketing game to the next level!

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Written by Jay Mehta

Jay Mehta is the Internet Marketing & Sales Executive at Netclues for over a decade. Jay has been a marketer, content writer, blogger, advertiser, project manager and a knowledge base for several business in the Cayman Islands and he has had many publications in the industry.

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