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21 September 2018

Social Media Marketing Strategies For Restaurants In The Cayman Islands

Advertising and promotion on the virtual platform have a significant impact on the customer engagement for any business. Businesses operating in the Cayman Islands can benefit specifically from this platform as more and more people research about the destinations online even before they arrive or book their stay. Thus, making your online presence worth, can increase your revenue significantly. In this blog, we try to make the restaurant social media marketing game easy and less time consuming for you!

Promotion on various social media platforms:

Set up social media accounts for your restaurant business. Create attractive, appetizing and persuasive social media posts, blogs and articles for your Facebook, Instagram, Twitter and Pinterest accounts. Provide a link to your website where you have more information regarding the menu, prices, ambiance and a persuasive call to action. In this way people will be encouraged to pay a visit to your restaurant, pre-book a table or get food delivered to their doorsteps from your restaurant. Social media is also a great way to engage with your audience as they might not always be on the web but will always be on Facebook or Instagram.

Use Graphics and Visual Marketing techniques:

Use flyers, brochures, signage or appetizing food images in your advertisements to attract more customers to your restaurant. Hire a designer to develop attractive photos of the dishes you serve added with customer testimonials of how they liked the food. This helps in building a connection with existing and potential customers and to secure a visit from them. Attractive signage can also attract the people passing by for a visit just with the help of using the right colours, lighting and intelligent positioning.

Use Social Media Scheduling Tools to Save Time:

Running social media campaigns is hectic and time-consuming. Your social media manager will need social media management tools to handle multiple profiles and web-posting conveniently. Viralpep is a social media management tool that allows you to publish, analyze and schedule your online content and helps in gathering the highest traffic on your social media. You can sign up for their social media marketing packages or first take a fifteen days trail to have a know how of their services.

Social Media Marketing Strategies For Restaurants In The Cayman Islands
Social Media Marketing Strategies for Restaurants in the Cayman Islands

Sponsored Ads:

Using sponsored ads is a tried and tested way to increase restaurant walk-ins. When something keeps on showing on your newsfeed, you tend to retain it in the back of your mind. Attractive advertising persuades people to search for the products shown in the advertisement! People begin to talk about them, leading to word of mouth advertisement, and may decide to visit your restaurant to try the food. You can use Facebook, Twitter or other social media platforms for your sponsored Ads. These platforms allow you to choose who sees the adverts - the geographical parameters, the age group and the gender as well. This makes the ads much more effective in capturing the target market for any business.

Any social media handler can understand how important social media account optimization is for any business. With testimonials and reviews linked to your social media presence, you will be able to create credibility and likeness among your viewers and thus secure more walk-ins! Social media marketing is a game changer for businesses such as restaurants who first need to create an appeal for potential customers to try the food and make the existing ones visit often. The visual and written content that you use plays a vital role to increase customer engagement along the advertising tactics you go for. Netclues is a platform to tackle these hassles and provide SEO-friendly and plagiarism free social media content and support services to make your virtual presence worthwhile!

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Written by Jay Mehta

Jay Mehta is the Internet Marketing & Sales Executive at Netclues for over a decade. Jay has been a marketer, content writer, blogger, advertiser, project manager and a knowledge base for several business in the Cayman Islands and he has had many publications in the industry.

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