Are you a real estate firm that relies solely on traditional marketing for a new business? Well, it's time for a wake-up call. Most real estate businesses have a strong presence on the internet, and each one is trying to grab a more significant share of the market.
There is no replacement for cold calling and conventional marketing but being online is a must in the present times. Even if your firm is on social media, are you doing enough to appeal to the target audience? Rethink your social media strategy to expand your reach & boost engagement.
An experienced realtor would know that buying & selling property aren’t just financial transactions. People invest their emotions along with money while purchasing a property. It is vital to understand them and their requirements.
The findings of a survey conducted by the Pew Research Center might interest you.
Efficient use of social media allows you to connect with your audience and earn their trust. When they know you have their best interests at heart and have a detailed understanding of the real estate world, results will follow. Without further ado, let’s get started.
It is a popular misconception that individuals and companies use hashtags to get more likes; that is only one benefit. With relevant hashtags, prospective clients and buyers can discover your business and see what you have to offer.
Depending on the nature of your real estate business, you can choose which hashtags to use. You have the option to select general hashtags, real estate industry-specific hashtags, or hashtags to promote specific localities/neighborhoods.
Hashtags are a great way to build engagement and promote your brand, but you need to know what hashtags to use. If you or your team aren't sure about which hashtags to use, it is advisable to use a hashtag tool.
There are a plethora of hashtag tools available that provide suggestions on which hashtags to use. Moreover, such tools also provide you with valuable insights and analytics about your hashtags’ performance.
Many real estate firms and agents make the mistake of talking about the house’s beauty, the amenities at length, and not about the neighborhood. No matter how spacious and beautiful the house is, people won’t buy it if the neighborhood is unsafe.
Other aspects like proximity to schools, colleges, restaurants, grocery stores, hypermarkets, supermarkets also make a huge difference. With social media posts and ads, you need to focus on the locality/neighborhood and the house. Talk about the pros and cons of each neighborhood and provide stats to back up your claims.
Twitter and Instagram are incredible platforms for you to post high-quality images. Team up with social media influencers to increase your following and boost your reach. Most importantly, create posts about happening events in the neighborhood; it will instantly capture people’s attention.
The key to establishing yourself as a formidable brand on social media is to post relevant content consistently. Posting relevant and meaningful content will encourage people to follow your handle, like/share your posts, and spread the word about your services to individuals in their social circle.
Being pushy or thrusting too many sales-oriented posts will put them off, though. Post enough to get everybody’s attention but don’t overdo it either; the trick is to find the right balance. How do you do that?
Based on the feedback received from your social network, the number of followers gained or lost, and the degree of engagement, you can plan your social media strategy accordingly. Think about it and ask yourself if you are providing any value-added information to your followers and other social media users.
Maintain a healthy mix of posts, not saying you should avoid sales-oriented posts. Throw in a post or two about how people can accentuate their house’s value, make improvements, etc. A funny post or a quote can cheer them up.
Highlight new properties and developments in different city areas with enticing images, post interactive videos, interviews of real estate experts, people in the vicinity, etc. You don’t have to create new content all the time. Share posts, images, videos, and research by other real estate companies and clients. People always appreciate valuable content.
Every social media platform is different. The set of rules for the number of characters, image size, presentation style, etc., differs. Understand the minute differences and post accordingly—conduct thorough research before picking a social media platform. Make changes to your content for every platform. Even if the content is recycled, ensure that it fits the platform’s parameters. (the one that you use)
Realtors often hire third-party writers to write their vision, mission, and marketing strategy. Unless the writer knows you or your organization, his content won’t do justice to your organizational capabilities.
An internal employee needs to write content for social media to connect with the audience and convey your message. Your real estate firm’s personality is unique, and the same should reflect in your social media posts. Why entrust the responsibility to someone else when you can do it the best?
By doing this, prospective clients will know what to expect before they drop into your office or initiate a telephone conversation.
Everyone likes free advice, mainly social media users. Communicate with your followers by sharing your real estate industry experience, tips on choosing the right property, new updates, industry regulations, etc. Sharing useful information will give them an idea of what to expect when they opt for your services.
Blogs are great tools to share information. Write crisp, engaging, and informative blogs to share vital information while advertising your services. Answer questions online, address feedback of any kind, be it negative or positive. Doing so will assure customers that you care about your customers and take pride in what you do.
All kinds of people will engage with you on social media, irate customers, curious folks and trolls, etc. Understand your priorities and goals and respond accordingly.
Ten to twelve posts full of real estate listings and hardcore selling will not get you anywhere. People don’t like a pushy approach or completely sales-oriented posts. Find new material for your posts, share valuable information, or post images about local events that you participate in. Engaging content is what will motivate people to form long-term relationships.
As per Hubspot’s research, 81% of people use video marketing as a useful tool. Moreover, 72% of people prefer to learn more about a product/service through a video than text. With videos being so important, why would you not include them in your social media arsenal?
Videos are hard to create; it requires a skilled professional to shoot them, plus it takes extra resources to edit them, but the benefits they offer are endless. With videos, you can create a long-lasting impact in social media users’ minds, and images won’t give you those results.
Using videos also boosts your SEO rankings. The better your search engine rankings are, the higher are your possibilities of being noticed.
Any image, video, or content you post on social media should strike a chord with your followers. More than advertising your services on social media, it is necessary to be attentive to what people are saying about your brand. Conduct polls, quizzes, and informal surveys to understand what people think about your firm and its services.
Based on your feedback, you can improve your services and take corrective action. Acknowledge customer feedback and assure them of your support. These gestures will make them feel valued and increase loyalty.
Ignoring existing clients is a strict no-no. Previous buyers and sellers can make a valuable contribution to your business. Their shared experiences and inputs can act as word of mouth for your business. On top of that, prospective clients will know what steps to take to ensure a smooth transition. Always include testimonials from your clients on your website.
Now that you have implemented social media strategies, it is time for you to sit back and relax. Wrong, you have only won half the battle. Analyze your progress if you want to know if your social media strategies have borne fruit. Social media analytics and other tools can shed light on what works best for your brand.
Be it the best time to post, most revenue-generating channels, or the ideal content that resonates with your audience; analytical tools can provide you with the insights you need to refine your social media strategy. Understand how analytics works and make the most of it.
To create an everlasting impression and grab your audience’s attention, you need to use emotional storytelling in your content. With appealing visuals tools, you can tell a story effectively and use them to boost engagement.
Social media is an integral tool to build a robust database and a brand name. Don’t underestimate the power of referrals, though. Satisfied clients will be more than happy to provide you with referrals that can take your business to new heights.
Make sure that you give personal attention to every client during every stage of a real estate transaction. Once they believe in you and have confidence in your abilities, you can ask them for referrals.
Staying in touch with previous clients through emails and providing them with valuable information through emails will ensure that you remain in their memory. You will be surprised to find out how many referrals you can get through word of mouth alone.
Always stay three steps ahead of your competitors. Observe their social media pages and see the strategies they employ to generate leads & portray their brand image. Not everything they do will work for you, but you can choose what you think is relevant and make it a part of your social media strategy.
Social media marketing has revolutionized the real estate industry. Real estate businesses can no longer sit back and wait for inquiries to come in; those days are long gone. Due to cut-throat competition and increased awareness, companies need to develop an elaborate social media strategy to target customers.
However, social media marketing can eat up a lot of your time. With the abundance of various social media tools, you can choose the one that fits your requirements. These social media tools can help you save time, money, and resources.
Your employees can focus on productive tasks like building customer relationships and bringing in new business.
When creating social media ads and posts, think of it from a customer’s perspective. What would he like to see and hear? Customer-centric posts will help you maximize results and productivity. With great content and the right approach, you can shine in the world of real estate.
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