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26 April 2019

Top Advantages of Accepting Payment Online through Your Website

Top Advantages of Accepting Payment Online through Your Website
Top Advantages of Accepting Payment Online through Your Website

The focus of retailers has seen a visible shift in the marketing paradigm, especially with the increasing use of the internet that has made the world a big playground. The report from Internet World Stats suggests that there are 4.3 billion internet users as of March 2019, which has grown 1,104% from 2000.

As a result, the competition has grown fiercely, leaving the retailers to adapt to the changing trends and optimize their strategy quickly. Unfortunately, having a website is not enough, not when there are 1.94 billion websites as of 2019, according to Website Hosting Rating. It is crucial to have a website that not only renders your clients the comfort of viewing your products and services at their leisure but also allow them to buy those at their leisure online. To facilitate this, what better than a payment system integration with your website!

Top Business Advantages of Accepting Payments Online

The users have grown accustomed to making payments online. We Are Social states that almost 1.8 billion people around the world are now buying online. In addition, there are scores of benefits that as a business owner, you receive by accepting payments online. Some of the prominent advantages include:

  • Great Customer Experience: The main aim of any business is to ensure customer satisfaction. Giving your prospects the liberty to buy at any time of the day from anywhere is practically the best thing they can ask for. It takes the burden off their shoulders. Imagine them doing all the work themselves through a banking system or worse, in person. It falls true in freelancing services too. Either way, offering relief to you and your clients.
  • Easy Set Up: Online payment processing is easier than you might think! It is a swift and straightforward process that allows you to start accepting payment through your website within a few minutes. A payment system can be integrated into your software or workflow without any hassle, tailored to suit your requirements.
  • Secure and Quick Payment: Multiple security layers levied by payment gateways allow you to accept payment online in a safe and secure environment! You don’t have to wait or remind someone over and over for their dues. You receive for your services instantly, probably one of the most significant advantages of the online payment!

    It took a long way for consumers to realize that online payment is, after all, a secure way and their card details are safe. Website Hosting Rating states that 1.92 billion people are expected to buy something online in 2019. This confirms that the trend of online payment only to increase in the future!
  • Increasing Impulse Buying: The internet has, over time, built a habit of virtual window shopping among its users which is well-known for boosting impulse sales. The online payment option further promotes this by empowering consumers to instantly buy something they liked before they have any time to change their mind.

    Moreover, according to a study by NPR/Marist, 23% of online shoppers say that one of the most significant factors of online purchasing is the difficulty in getting to a physical store.
  • Decreasing Operational Cost: Finextra states that the cost of traditional billing is around 9.5% of the amount collected. Accepting online payment can significantly help reduce this number and allow you to save more even when your business is prospering. Thus, making online payment suitable not only for large enterprises but also for SMEs.

Bonus: Adding multiple payment methods to your website give consumers a choice to select the most preferred one. Thus, helping you score an extra brownie point.

Preferred Payment Methods of Online Shoppers Worldwide
Preferred Payment Methods of Online Shoppers Worldwide


The benefits of accepting online payment are numerous to give your business a competitive edge. In addition, Statista forecasts that consumers worldwide will spend up to $4.8 trillion online in 2021. This suggests that online payment is here to stay for a while. Netclues can help seamlessly integrate your website with an efficient payment system tailored to your needs. Let us help you consolidate your online presence.

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Written by Jay Mehta

Jay Mehta is the Internet Marketing & Sales Executive at Netclues for over a decade. Jay has been a marketer, content writer, blogger, advertiser, project manager and a knowledge base for several business in the Cayman Islands and he has had many publications in the industry.

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