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21 September 2020

5 Tips for a Google Display Ad that Converts in the Cayman Islands


5 Tips for a Google Display Ad that Converts in the Cayman Islands

As a business, marketing yourself is indispensable and using online marketing is even more effective. With Netclues online marketing team in the Cayman Islands, you can rest assured that your goals are achieved and your targets are met.

Google’s Display Ad Network reaches 90% of global internet users. So, you want to ensure that you put your best foot forward and catch your audience in action at the right place.

Here are 5 essential tips to make your Google Display Ad campaign successful in the Cayman Islands.

1. Prioritize your Customer’s Needs

  • Who is your target audience?
  • What are their interests?
  • What problems are they facing?
  • How can your product/service help?

Think about your customers, identify their needs, and design your ad backed by a data-driven approach.

Are you offering special offers? Highlight words like exclusive discount, free trial, limited-time offer. They are powerful for catching your audience’s attention.

If need be, do a cross channel promotion i.e. create a campaign for Google Ads + Facebook ads for narrower and more efficient results.

2. Straightforward Ad

Don’t try to be sneaky with your display ad. No one has time to decode the product or service you are selling. You get only a few seconds before your prospect scrolls down.

Recent research shows that upfront advertisements are easier to understand and create a more positive impact.

Optimize your ad and simplify it for people to understand in a glance. This extends to your ad design too. Don’t crowd it with too many elements. Use your branding colors to maintain consistency.

Ensure your call-to-action is integrated into the ad. You don’t want to leave your customers hovering around, wondering where or what to do next.

3. Avoid Layers

Layering refers to adding filters in your ad to skim through the crowd and reach the target audience.

It is a highly successful marketing tactic, but it needs robust data to hit the bull’s eye and must be done in due time.

Set up an initial campaign to receive clicks and conversions and, based on that, direct your marketing efforts on the right filters.

Related Blog: 10 High-Performing Google Display Ad Sizes for the Cayman Islands you must know

4. Remarketing

If you have already been running marketing campaigns to a certain group of audience, remarket to them.

The more the visibility of your brand in front of your audience, the more it is likely they will purchase your product/service.

Remarketing allows you to re-target specific customers by enhancing your visibility on the sites that they visit most.

It is a perfect example of working smarter as it brings conversion faster than any other digital marketing tactic with minimal efforts.

This is especially effective for website visitors as they already know your brand but for your offers, discounts, new products.

5. Testing

Is your ad fully optimized? Is it working as efficiently as it should be?

You will never know unless you try and experiment.

Test all your ad campaigns to gather insightful data and information that would help you increase the ROI.

Don’t just stop at the ad sizes. Try changing the headlines, color, design, etc. to see what works and what your audience prefers.

BONUS TIP

Never bet on one ad size. Redesign everything in different sizes or at least the most popular and high-performing Google Adwords Display Ad sizes to cover 80% of the audience.

Choose the ad type carefully considering the end-user and try to make your ads as engaging as possible.

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